Koru Textiles
Fashion & Retail

Craft takes centre stage at Koru Textiles, where every object carries the hands, materials, and places behind it.
Common Thread
about
Koru Textiles wanted to move beyond a conventional catalogue. We built a warmer shopping experience that gives equal weight to the finished object, the maker, and the long history of each technique. Product stories, process films, and close-up material studies make the value of craft tangible.
The experience turns browsing into discovery, helping customers understand why each piece is made slowly and why that matters. Highlights – Conversion rose 47% after launch, while returns fell by 18% as customers gained a clearer sense of scale, material, and origin.
deliverables
Commerce
Branding
UX
Storytelling



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