Koru Textiles

Client & Industry

Fashion & Retail

Common Thread

Common Thread

Common Thread

Craft takes centre stage at Koru Textiles, where every object carries the hands, materials, and places behind it.

Common Thread

about

Koru Textiles wanted to move beyond a conventional catalogue. We built a warmer shopping experience that gives equal weight to the finished object, the maker, and the long history of each technique. Product stories, process films, and close-up material studies make the value of craft tangible.

The experience turns browsing into discovery, helping customers understand why each piece is made slowly and why that matters. Highlights – Conversion rose 47% after launch, while returns fell by 18% as customers gained a clearer sense of scale, material, and origin.

deliverables

Commerce

Branding

UX

Storytelling

liam bennet

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