Blue Current
Climate & Science

Open Water turns marine research into a campaign people can understand, share, and carry into action.
Open Water
about
Blue Current needed to make a complex climate story personal. We translated marine research into an accessible campaign built around evidence, human stories, and tangible next steps. The platform moves from the scale of the ocean to choices people can make close to home.
Every section was designed to be shared independently, allowing the campaign to travel through classrooms, community groups, and social channels without losing context. Highlights – The campaign reached 2.8M people in its first phase and drove more than 19,000 pledges to support local shoreline projects.
deliverables
Campaigns
Strategy
Interactive
Education



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